Ideas Well Done

A Newsletter for Foodservice Executives

October  2009
News, trends, science, design and tidbits that influence
food, foodservice and foodservice equipment
In This Issue
Innovation Showcase 2010
Contact IWD
Next Issue
Cherry Tree Report
SA Vent Approvals Completed

Quick Links


Innovation Showcase 2010
 
We're gonna do it again!
Products in IWD's development pipeline will be exposed to discussion and critique by industry equipment gurus at a Showcase next May.

Ideas Well Done hosted it's first Innovation Showcase last year, connecting products in development with selected equipment experts from multi-unit operations across the foodservice industry. All participants found value in exploring products that will be game-changers in years to come.

Everything on display had a connection to IWD - either directly developed by the company or developed with or for another manufacturer.
Manufacturers and guests exchanged views of the potential for each product and discussed adaptations for particular needs. It was a vibrant exchange, limited in scope only by time constraints.

We expect to run 90-minute sessions again; let us know if you would like to be considered for an invitation and set aside some time in Chicago on May 24.
Charlene Goff of Edgewater Marketing (website) will again coordinate the event.


Contact IWD


Questions? Comments? 

Mike Colburn can be reached at 877-312-1706, ext.101. Or  by email at mcolburn@ideaswelldone.com

 
Next Issue
The Best of Milan HOST 2009



2008 logo
Shortly we'll return to the biennial HOST show in Milan, Italy. Our Milan HOST issue two years ago was one of the most successful newsletters we have done, and with good reason: the exhibition in Milan attracts the top design work in the industry. We've often referred back to the forward-thinking designs we saw there.

We'll report in the next issue of the IWD newsletter on what we see and what impresses (or sometimes amuses) us.

 
If you have specific requests, drop us an email before we depart on October 21 and we can be your eyes.
 
Arrivederci a presto! (see you soon!)

Best Wishes,
Mary Esther Treat


Cherry Tree Report

I received the 2009 food service equipment industry report from our financial friends at Cherry Tree. Cherry Tree may be the best-informed investment banking house in our industry, and the only ones I know of who annually sum up its activity. Kevin McKenna is the Managing Director if you are looking for research or have a transaction in mind.
 
Some of these statistics are familiar to us but it is still good to refresh occasionally. Food Service Equipment is a $10 billion industry in the US. There are over 900,000 foodservice outlets nationwide and consumers will spend an estimated $514 billion in foodservice operations this year.  This reflects about a 2.6% decline from 2008.
 
The two dominant sectors of the foodservice industry are limited service and full service restaurants which combined account for nearly two-thirds of consumer spending and half of the outlets.  As you would expect, substantial declines are projected for this year in these sectors. You can get the full report free from Cherry Tree. website link
 
Some statistics from the Cherry Tree report are projections from the foodservice-focused consultants at Technomic. Ron Paul is the principal at Technomic. 
 
Of interest to equipment manufacturers is that the drivers of equipment purchases are education and healthcare, both projected for growth (click here for more). Foodservice consultants are already at work on those projects, so the specification market is one that (as always) deserves attention in your marketing plans.
 
As for drivers of purchases, replacement of equipment is behind a whopping 60% followed by renovation-driven purchase at 19%.  Green is on the list but at only 5% - but it will grow when the economy comes back. There will be a huge replacement demand after this drought.
 
The report is packed with additional data including updates on the Manufacturing and Dealer sectors and industry trends.  There are company rankings and Dealer rankings.  The largest transaction was of course Manitowoc acquisition of Enodis a year ago; Middleby wins the 2008-9 acquisition race with six. Evaluations to revenue and EBITDA are reported on public transactions and Cherry Tree estimates the current valuation for privately-held middle market companies will range from 4.5x to 5.5x trailing EBITDA.

--Mike Colburn, President
 SA Vent Approvals Completed

We are pleased to announce that all approvals are now complete for the innovative and unique SA Vents designed by Ideas Well Done and manufactured by Equipex.  These patent-pending technology products are now available for sale.  A lot of enthusiasm was generated during the development process - we're excited that a solution for countertop small appliance ventilation is now at hand.

All three models - PALI, MISTRAL (pictured) and KONA - are approvedcropped Herbert part to UL and NSF standards.  PALI and MISTRAL have also successfully passed the EPA 202 grease extraction standard (part of UL710B). 
 
The SA VENTS are now going into production.  The anticipated availability for orders placed will be the latter part of November.  Thereafter, lead times will be reduced significantly.
 
AUTOQUOTES has been updated with the current information and specification sheet.  KCL Symbols update is in progress.  A revised specification sheet is available from Equipex.  

      Please forward this newsletter to anyone who would be interested in
             foodservice equipment design, development and invention.