Ideas Well Done is the final iteration of a business started in 1997 to design, develop, manufacture and sell innovative commercial cooking equipment. Founders Mike Colburn and Mary Esther Treat brought strong and deep ties to the foodservice industry, which assisted the start-up’s growth.
The company grew and eventually sold the six-model Stellar Steam product line in 2005 and a heated merchandiser line in 2007, thus eliminating the manufacturing and sales functions in order to focus on product development. Employee #1, Steve Bogner, has been involved in every facet of the company since 1998: from design, prototyping, problem solving, component sourcing, metal bending and machining, CAD design, sales, service, approvals, project management and client interface to management of the business.
As an independent product design firm, IWD has filled a void in foodservice thanks to our practical industry knowledge coupled with manufacturing experience. We have completed work for well-known foodservice equipment manufacturers and major restaurant chains; we have developed patented technology; and have ventured outside of foodservice with several design projects. IWD’s business model provides the flexibility to be responsive to our clients, allows frequent stretching of creative muscles, and helps us to instill a culture of swiftly getting mistakes out of the way so we can focus on the best direction.